The attire we wear on a daily basis affects general public perception. The same goes for the look of your company! Your company’s image is based on a multitude of factors, with one of them being brand visibility. One of the easiest and most convenient ways to expand your brand’s spotlight is through custom apparel. […]
Author: Erina S.
"Those who dream by day are cognizant of many things which escape those who dream only by night." -Edgar Allan Poe
Using Pinterest to Gain Inspiration for Your Small Business
Are you running your own business, but often find yourself stuck in a creative rut? Maybe creativity isn’t your strong suit, and that’s okay. We creative people in the GP marketing department even hit roadblocks along the way! That’s when Pinterest comes to the rescue. Pinterest is a website that virtually anyone can make use […]
QR Codes: Their Comeback & Best Uses
Before the year 2020, how often did you find yourself using a QR code? A QR Code is essentially just another variation of a barcode, but its functions offer more user-friendly experiences for all consumers. Up until just this past year, QR codes evidently had been taken for granted and put on the backburner. However, […]
Looking Towards 2021: How to Achieve Goals in the New Year
2020, the year of chaos and uncertainty, is finally coming to a close. I think I speak for everyone when I say we’ve all been impatiently waiting for this day. There have been plenty of moments throughout the year where we’ve been given the time to reflect. If there’s one thing we’ve all learned from […]
7 Unconventional Print Products as Calendars
Are the days of using old-fashioned wall calendars long gone? This is debatable, as calendars will always be relevant. However, in this modern day and age, we often refer to our smartphones to check the date, to pencil-in appointments and set reminders of important events. It’s easier this way, especially because almost everything else you […]
Go-to Greeting Card Messages for Any Occasion
When the time comes to write a quick message on a greeting card, whether it’s for a birthday, a wedding, or any holiday, have you ever found yourself at a loss for words? Confused, not knowing what to write? Trust us, we’ve been there, and we get it. Sometimes we get lucky with a perfect […]
2020 Holiday Shopping Predictions: Black Friday, Cyber Monday, and more
Nowadays, it seems like the only time we stand in lines for long periods of time is when we are waiting to enter the grocery store. Despite this new norm, it seems like such a foreign concept to even think about standing in line for hours, sometimes days, to get some of the “best deals […]
10 Ways to Make Your Business Holiday Friendly
With everything going on in the world, and 2020 being the most outrageous year, it’s hard to believe that we’ve already reached the Holiday season. Did all the Christmas ads shake you up a bit? Did you have to do a double-take of your calendar to realize that we’re already in November? We can totally […]
The Essential Dos and Don’ts to Creating the Perfect Business Card
Never underestimate the power of a business card. When you have something as compact and memorable as this piece of card stock, it’s important to measure its value based on how it’s designed, and what information is included on it. Many of us have personally received some poorly crafted cards and can tell you that […]
New Products Showdown: Uncoated Stickers vs Removable Roll Labels
Being in the print industry tells us that stickers aren’t just for kids. In fact, stickers have proven to be more useful to adults, as you can utilize them in multiple different scenarios: labels, name tags, seals, etc. Stickers make the world go round! You then have roll labels, which in simple turns, are the […]