Let’s face it: we all enjoy being thanked. It makes us feel appreciated and shows gratitude for our actions. We thank our friends and loved ones on a daily basis, so why not thank our customers too? After all, behind every business transaction is a group of people with certain expectations, and one of those expectations, is gratitude.
No matter how busy your business may be at the moment, or how high the order volumes, it’s crucial to think ahead in terms of customer retention and increasing future sales. Certainly, it costs much more to obtain a new customer than to retain an existing one, and a meaningful thank you, is a great way of ensuring repeat business by those customers that are already purchasing from you.
Moreover, a warm thank you is hardly forgotten. Many of us probably have a personalized greeting card we’ve appreciatively stashed somewhere in our home office or perched on the mantel. And more than likely, in some way or another, it will compel us to act positively towards the sender.
So although thanking your customers may sound like a tiny chain in your marketing strategy, the truth is, it can go a long way in ensuring your customers feel appreciated and return for their future purchases.
At GotPrint, we make it easy for you to stand out among the other thank you card senders. Since we know that every business is unique, we offer a variety of different sizes and paper stocks for customizing your thank you cards. Upload a photo of yourself or your business on the front, a warm greeting in the inside, and don’t forget to include a small promotion to show you care!
Additional quick tips for incorporating this strategy into your marketing plan:
- Get consistent with thanking customers. Send annual greeting cards, for example, or send seasonal or holiday emails offering a discount.
- Invite your clients to an exclusive company event organized just for them, to show your appreciation for their business.
- Provide your customers with expert tips and vital information that they can use for their business. They will consider you a helpful resource and it’s a sure way to keep your name on top of their list.