Key Takeaways
- An insert card has a high ROI, since it is an affordable print that can easily impress customers.
- Popular types of insert cards include postcards, brochures, and bookmarks.
- Ideas for packaging cards include coupon cards, thank you cards, product catalogs, brand stories, and care instructions.
Custom packaging inserts instantly improve the unboxing experience. A custom postcard, bookmark, or brochure invites customers to keep engaging with your brand. That’s why they are essential print marketing materials that extend the conversation past the current purchase. Marketing inserts are a simple yet effective way to show appreciation to shoppers, share information about your company, and advertise more products.
Why Packaging Inserts Work
Custom inserts for packaging solidify your branding, connect with customers, and have a great ROI. Why are these small marketing prints so powerful? Because they reveal care and attention to detail for every aspect of your brand. Anyone who opens a package will instantly know that your brand is not like the rest.
An intentional design approach is key to making these brand prints effective. It shouldn’t just be full of empty words and uninspired art. Get creative with your approach. One side might feature a beautiful art design (with your company logo in the corner) that someone might want to display. Another approach is to share useful information that is relevant to your brand. If you sell ingredients or food products, you can print a recipe card. If you sell clothes, you can share styling or fashion inspo. This design method makes it more likely that someone will hang onto your card.
The Benefits of Creative Packaging Inserts:
- Establish your Business Branding: An insert card is another place to display your logo, slogan, or other relevant branded artwork. This establishes a connection between this style and your brand.
- Connect with Customers: Something as simple as a heartfelt thank you note makes your business seem personable and relatable – which encourages customers to support your brand instead of large, detached companies.
- Excellent ROI: GotPrint’s marketing postcard printing is affordable, which means that the investment is minimal compared to the impact.
Popular Types of Postcard Packaging Inserts
- Thank You Retail Cards: Show your appreciation for every purchase by including thank you cards for customers inside each package.
- Coupons and Discounts: Encourage customers to return by offering an incentive for their next purchase. Print a coupon code or promote upcoming sales.
- Brand Mission Statement: Use brochures or flyers to share information about your company. This can be your origin story, brand values, or brand identity.
- Care Instructions: Inform customers how to get the most out of your products – fabric washing instructions, candle burning instructions, skin care product application, craft kit directions, etc.
- Product Catalogs: Showcase popular products, any upcoming product launches, and ways customers can combine your different items. For more space, use a custom product brochure or print multi-page catalogs.
- Freebies: Use postcards for mini art prints customers can hang on to. Custom branded stickers are also fun giveaway items that people can stick on their water bottle or laptop.
How Packaging Inserts Improve Customer Loyalty
Every element of your packaging, from the product itself to the additional prints to the stickers that seal the box, should all work together to establish your brand identity and make a lasting impression for customers. It would be a mistake not to invest in these branding prints.
A thank you card is the simplest way to foster relationships with customers. Not every company does so – to their own detriment. After all, your company depends on people buying your products. A simple note of gratitude can go a long way in making those customers feel appreciated. Small companies, like Etsy shops or craft businesses, can even add a handwritten note. This is especially helpful for those with brands dedicated to handmade products.
Another way postcards can improve customer loyalty is by including an incentive for their next purchase, such as a discount code or exclusive access to new products. Whether you’re selling skincare products that need to be replenished regularly or a durable chair that can last a long time, a coupon might encourage them to make their next purchase sooner rather than later.
Mail Inserts that Add Personality to Your Brand
Another way to foster customer loyalty is by building a brand narrative. People like to support companies that have unique characteristics. This could be creating affordable products in a luxury market. Or offering eco-friendly materials. Or brand values and intentions. If your company has a cool, quirky, or admirable origin story, this is the place to share it.
The story shouldn’t be novel-length. Just pick the bits that really set you apart and make people remember your brand. After all, more customers these days are interested in shopping from brands that share their ethos. This is the perfect opportunity to showcase that alignment.
Product Insert Cards
If you’re sending out a package, mailer, or envelope, then you’ve already jumped the first hurdle of convincing someone to make a purchase. The next obstacle is getting them to order again, and again, and again.
We’ve covered coupons as one way to encourage further sales. But what if they don’t know what to buy next? Create a custom package insert that advertises more products. It can also share other products related to their purchase: another crafting kit, accessories, a full skincare set, etc. It’s an excellent way to get a new sale from someone who is already engaged in your brand.
This is also an opportunity to promote new or upcoming product launches. It keeps people up to date on your latest releases. Hopefully, they’ll want to place another order immediately.
What to Print Your Marketing Design On
Many different marketing materials can be inserted inside an envelope, mailer, or package box. You want to choose the right print product for your design goals. Thank you cards, for example, can be smaller than an extensive product catalog.
You should probably select a thinner paper stock, like 14 pt. Gloss or 16 pt. Premium Matte, so it doesn’t add too much weight to the package. Double sided printing lets you create an elaborate, engaging design.
Popular Packaging Insert Materials:
- Postcards: The most popular packaging insert, postcards come in many different shapes and sizes, so they can easily be slipped inside any kind of mail.
- Bookmarks: As a practical marketing print, bookmarks are great for short promotional messages or cute branded designs. These are especially popular for independent bookstores, author merchandise, and reading accessories.
- Stickers: When you slip a few stickers inside each package, customers can turn their water bottles and tablets into their own promotional tools. Stickers with logo designs or graphic designs are popular for bakeries, Etsy shops, and Depop resellers.
- Flyers: When you have a lot of info to share, a custom printed flyer is a great option. Share lengthy mission statements, big announcements, and detailed product promotions.
- Brochures: When you want to share detailed brand info, product descriptions, or instructions, a brochure is the way to go. Choose between different brochure fold styles and sizes depending on how much info you want to share.
- Catalogs: Get more detailed with a custom product catalog. GotPrint offers catalogs with as few as four inside pages, resulting in a thin, lightweight booklet you can easily include in a package.
Print Package Insert Cards with GotPrint
GotPrint offers customizable marketing prints at an affordable price. This makes it easy to invest in high-quality packaging inserts that will surely impress your customers.