Business Stationery Essentials to Help You Succeed

Key Takeaways:

Stationery supplies are crucial to communicating with customers, marketing your business, and organizing your office.
Custom stationery items like envelopes, letterhead, and postcards all help your brand have consistent, cohesive mail marketing.
Personalized office supplies like notepads and calendars help all your employees get organized.
Use consistent color palettes, font styles, and logo designs to give your business stationery design a cohesive appearance.
Stationery suppliers aren’t all equal. That’s why you should trust GotPrint for all your custom stationery printing.

Branded stationery adds legitimacy and professionalism to your company. High-quality stationery supplies, like letterhead, envelopes, and business cards, will improve the appearance and feel of your marketing materials.

It might be the right time to reassess your current supplies and consider a refresh. As your brand identity evolves, it’s important that even small products like business cards are upgraded to match your new appearance. Your business stationery should not be treated as a frivolous afterthought but rather an important marketing investment that sets your company apart from its competitors. It fully solidifies your brand identity through consistent design styles, color schemes, and font choices. A professional stationery package will make a positive impression on your clients, who will then be more likely to keep your materials close at hand.

GotPrint put together a “back-to-business” checklist to help you assess whether your office is fully stocked with all the stationery essentials you need to communicate effectively, showcase your company’s personality, and grow your business network. These marketing materials for small business branding will instantly improve your branding.

Custom Business Cards

Business cards are just as popular as ever – nothing quite replaces having a visual and tangible reminder of the new contact you just made. However, if you’ve been carrying around the same design for years, it’s time for an update.

Ask yourself if any of the following apply to your current business cards:

Is any information (title, address, email, phone number) out-of-date?
Has your company’s logo or tagline changed since you printed the card?
Do your cards lack color, texture, or style?
Is your card one-sided, forcing you to leave off crucial information due to lack of space?
Is the business card size serving the design?

These details are key to creating high quality business cards. And it’s important for your personalized business card to look professional. After all, it represents not just you, but your company as well. Distributing business cards to customers, clients, and potential colleagues is a crucial networking move that has to make an impact.

Business cards are also important office stationery. Leave them at your desk to hand to someone at the end of a meeting. If you want to be easily accessible, you can set up a business card display in the lobby for anyone to grab. You want to have your coworkers business cards on stand, just in case you need to refer clients their way.

Business cards are also the perfect size for appointment cards, especially for spas and hair salons. You can also use them as loyalty cards. Regulars at a coffee shop, nail salon, smoothie shop, or any other type of restaurant can get their card stamped with each visit–and receive an incentive, like a free drink or discount, once they’ve completely filled out the card. The classic 3.5” x 2” business card size can conveniently slip inside customers’ wallets. Check out GotPrint’s loyalty card templates as a fun but practical piece of marketing stationery.

Where to Make Business Cards:

GotPrint’s known for its premium business card printing. You can order business cards with your company branding that are fully customized. Change the layout, orientation, paper thickness, shape, and size. GotPrint also has plenty of business card templates for multiple professional industries, including real estate business cards, finance business cards, and more. Find the right business card design for your personal networking tools.

Custom Letterhead

You may think it’s more convenient to purchase an overpriced – and generic – stack of letterhead paper at your local office supply store. However, that will often result in official letterhead that is inconsistent with your branding and lacks credibility. If you want high-end, professional letterhead, then you should invest in GotPrint’s custom letterhead printing services.

With personalized letterhead, you will be able to incorporate your brand’s logo and design elements, plus have full control over the letterhead format and paper quality. Using high-quality office letterhead for all your internal and external communication is key to maintaining a polished and professional image. Get started with GotPrint’s free letterhead templates.

Popular types of letterhead:

Law Office Letterhead: Establish credibility for your legal practice with a custom letterhead design. This is essential stationery for professional correspondence.
Medical Office Letterhead: Mail invoice requests, appointment reminders, and any other updates to your patient list.
Dental Office Letterhead: Send patient referrals, billing reminders, and appointment reminders on your own branded mail.
Non-Profit Letterhead: Send grant requests, thank you notes to donors, and business updates to your team with custom letterhead.
Corporate Letterhead: Send mail to employees as well as important clients to ensure all your important information reaches everyone it needs to.

Custom Envelopes

When someone receives mail from your brand, they should instantly be able to identify who sent it. Although custom printed envelopes may seem like an unnecessarily lavish expense, the right envelope can increase revenue by encouraging more recipients to take a closer look at your mailing. Custom envelopes with logo designs printed on the surface strengthen your branding.

You can make your custom business envelopes even more enticing by teasing about a special offer, including a free gift (such as product samples or custom stickers), or using a non-standard size, such as A7 envelopes typically used for invitations. Many companies design custom window envelopes, which have a plastic section that reveals the address printed on the letterhead inside. Check out all of GotPrint’s business envelope size options.

Finally, keep in mind that envelopes aren’t just used for mailing. If you’re a retailer, make sure you have beautiful logo envelopes to accompany your gift certificates. If you’re in finance, real estate, or any other industry where you are entrusted with confidential information, make sure you hand over any paper documents in company-branded business envelopes for easy transfer and storage.

Wondering where to buy envelopes? GotPrint’s envelope printing services provide many different ways to personalize mailing envelopes. Logo envelopes are the simplest, most affordable option; print your logo and company name on the front of these envelopes. For a more elaborate design, custom envelopes allow you to print your full color design inside and outside the envelope, including on the flap. Prepare for all your mailing needs by ordering bulk envelopes.

Custom Notepads

Custom notepads are among our favorite promotional gifts. Not only are they inexpensive, but they also present a unique opportunity for companies to be creative and have fun with their branding. Hand them out to potential and existing customers so that each time they jot down a note or make a grocery list, they will be reminded of your company. Notepads with logo designs printed anywhere on the surface are a practical gift that gets the word out about your brand. After all, branded notepads are an ideal, affordable product for continued brand exposure.

Branded office notepads are also useful stationery for your employees to have on hand at work. Designing company branded notepads ensures everyone is prepared to take notes. Deck out a conference room, lobby, or reception area with office notepads. These are also good welcome gifts for new employees.

Make your personalized memo pad even more memorable by tying the design into your business. For example, if you’re a wedding planner, call your notepad a “pre-wedding bucket list.” If you’re an electrician, include a light bulb graphic on top. Browse GotPrint’s free notepad templates to find a style that best fits your industry. Learn more about how you can use notepads to expand your business.

Custom Calendars

Custom printed calendars ensure the whole office knows about important dates: paid holidays, annual meetings, repeating deadlines, employee appreciation day, workplace retreats, etc. A custom calendar is a practical and beautiful print that you’ll want to hang in every room, pass out to neighboring businesses, and gift to your very best customers. A branded calendar integrates your branding into people’s daily lives. For the office, you can create a calendar with relevant imagery for employees to hang in their offices.

Here are some creative promotional calendar ideas we love:

Travel Agents: Feature full-page color photos of your most popular destinations along with your company name and phone number subtly printed along the bottom. The idea of a luxurious getaway will look more and more appealing with every glance.
Real Estate Agents: Include helpful tips for homeowners, such as reminders to shut off their water before leaving on vacation or to have their chimneys professionally inspected at least once a year.
Nutritionists: Your clients will appreciate simple and healthy recipes that correspond to the fruits and vegetables in season that month.
Restaurant Owners: Highlight a “dish of the month” with a mouthwatering photo and include a “VIP” discount code for calendar owners.

Not all calendars have to be made with paper. Calendar magnets are popular, inexpensive giveaway items. Create a magnetic calendar design with the whole year laid out and gift it to your customers, clients, and employees. Decorate the break room fridge with a branded business calendar magnet. Plus: GotPrint’s magnets have an order minimum of 25, which is much lower than the order minimum for calendars.

Here are some popular uses for calendar magnets:

Business Card Calendar Magnets: Add your contact info to a custom calendar so clients can easily contact you. You can even include a QR code that leads to your website or appointment platform.
Real Estate Calendar Magnets: Use realtor calendar magnets to promote your brokerage. Share your professional headshot, website, email, and phone number.
School Calendar Magnets: School administration can distribute magnets to families so they can keep track of important dates, like holiday breaks and testing weeks.
Promotional Calendar Magnets: Gyms, personal trainers, retail companies, restaurants, academic institutions, and any other business can easily add their branded images, logos, or any other design to a magnet.

Postcards

Custom business postcards allow you to target specific audiences, whether it’s previous customers or people in a particular zip code. It’s a great marketing tool to share new products, services, listings, coupons, or deals. You can use this to re-target previous customers with an incentive to make another purchase. If you’re opening a new store, restaurant, or office, sending business postcards engages with the local community.

Postcards for business marketing don’t have to be mailed individually. Print custom thank you cards to slip inside packages, boxes, and mailers alongside whatever your customers have purchased. This adds a personalized touch to their order and helps foster a long-lasting connection with your customer.

Postcards are an effective marketing tool simply because they are an affordable way to directly target different demographics and geographic areas. With U.S. Postal Service’s EDDM service, you can even narrow down your target audience by neighborhood, age, income, or household size. GotPrint’s EDDM services simplify the process of designing marketing postcards and launching a mail marketing campaign. Postcards work for almost any budget, especially because they can be sent without envelopes.

Your business postcard design can be customized to fit the different postcard shapes and sizes available. GotPrint offers many different postcard dimensions. From classic 4×6 postcards to large 6×11 postcards to unique square postcards, you can find a layout that best matches your creative vision.

As with all other business stationery, you want your postcards to look appealing and on-brand. If you sell ice cream, for example, you may prefer bright colors printed on gloss coated cover stock to give your photos a little extra shine. On the other hand, if you sell organic cotton scarves, you may prefer to use more muted colors and recycled cover stock for a softer appearance. Use GotPrint’s guide to find the right paper stock for your marketing prints.

Incorporate similar designs, artwork, and color schemes throughout all your customized business stationery. This creates a consistent visual style for your brand – one you can match to your social posts and storefront signage. By maintaining a consistent look and feel throughout your marketing materials, you’ll greatly increase the chances of establishing a brand people will come back to time and time again.

Get All Your Business Essentials from One Stationery Supplier

GotPrint is the best supplier for all your business stationery. From marketing materials to office supplies, our simple online designer allows you to easily make custom designs by uploading a design file or customizing online. We have an extensive catalogue of stationery products at affordable prices–but we never sacrifice quality. Your designs will print clearly, with vibrant colors and clean lines. UV ink pairs well with durable paper stocks that ensure the design lasts a long time.

With GotPrint as your go-to stationery supplier, you can easily add your logo, slogan, or branded business artwork onto any number of business stationery products.