Postcards are an indispensable marketing tool that are applicable to any type of business or advertiser. Whether you need to advertise an event, promote your product in person, or simply get your name out there through direct mail, a postcard is still one of the best and easiest ways to promote.
But how you promote yourself is even more important. Some people mistakenly assume that postcards have to be very sales-y, with a big promotion to be worth the trouble and the cost in producing it. But you shouldn’t just be promoting your business only when you have a promotion or a sale. Continuous branding and promotion of your brand for the purpose of brand recognition should be an integral part of your strategy for acquiring new customers, and keeping your current customers loyal. It helps keep your brand recognizable, relevant and top of mind.
“A picture is worth a thousand words,” is an adage that rings true with Melissa Gibson’s postcards, which feature a tasteful picture of her product, front and center. Melissa, who is the owner and founder of Callio Fragrance, created this set of postcards to send to potential wholesale customers in order to grow brand interest and recognition. Her simple design and beautiful product photography make this a powerful promotional postcard that has helped her business expand.
Has a clever design ever compelled to find out more about what is being promoted? Designer Corey McClelland seems to be taking that exact approach with his “less is more” design for a non-profit home-brew beer competition.
He uses geometric shapes along with fresh colors to draw attention to not only his work, but gain interest for the event. The result is a fresh promotional piece that stands out. (By the way, Corey also let us know the competition will be on March 26th, 2015 from 7pm-10pm PST, if you’re interested!)