An eye-catching real estate sign is a traditional realtor marketing tool or a reason. It instantly shares that a property is on the market. Whether you’re promoting an open house or setting up a for sale sign, custom signs are an essential real estate marketing tool. Not only do they advertise listings, but they also represent your brand as a real estate agent. It establishes your agency or brokerage as a trustworthy organization, and it helps make your presence known in a neighborhood. When paired with strategic digital marketing, attractive, sturdy signs displayed in a neighborhood are an effective marketing tool. But it’s important to use the right kinds of signs, and to craft a quality designs that successfully sell your brand. Use any of these custom real estate signs to reach new buyers and grow your client list.
Common Real Estate Signs
| For Sale Signs | Advertise a property for sale and let people know it’s on the market |
| Open House Signs | Advertise an open house with an informative sign |
| For Rent Signs | Attract new renters with a promotional sign |
| Sold Signs | Share your success by informing people that a property is off the market |
| Real Estate Agent Signs | Establish yourself as a hyperlocal expert by advertising your real estate services |
| Directional Signs | Arrow signs are placed around the neighborhood to guide viewers to a property |
| Commercial Real Estate Signs | Mark a commercial property for sale |
Determine the purpose of your sign before selecting a material. The classic real estate sign is a For Sale sign. This is often a yard sign placed in the lawn at the front of a property, but you could also dig in a sign holder and hang a plastic corrugated sign. If a property or apartment unit is available as a rental, a For Rent sign at the location can help reach potential tenants. These signs are typically used for residential real estate, which typically has a grass patch where you can set up a sign. Once the property is off the market, you can swap it with a Just Sold sign. If you’re looking for custom commercial real estate signs, then you can attach a corrugated sign or an aluminum sign to the exterior of the building. A directional sign, which can be shaped like an arrow or incorporate one into the design, can point passersby to an open house. For real estate events, like a buyer’s open house or a broker’s open house, you can set up signs outside and inside the establishment to catch people’s attention.
For all real estate signs, make sure you’re following local regulations. Some cities have requirements about placing signs around town, so you want to ensure you won’t be violating any codes.
What Types of Signs are Used for Real Estate Marketing?
| Yard Signs | Standard signs placed in front of a property to mark it as for sale, sold, etc. |
| A-Frame Signs/Sandwich Boards | Portable signs used to promote real estate events like open houses and house tours |
| Retractable Banners | Set up a banner that advertises your agency inside the property, or decorate your real estate office |
| Corrugated Boards | Sturdy outdoor signs you can hang from signposts |
| Aluminum Signs | Metal signs with a sleek surface that can be displayed indoors or outdoors |
| Car Magnets | Promote your agency or brokerage on the go |
Real Estate Yard Signs
When people think of real estate signs, they often envision traditional yard signs. Durable, high-quality corrugated plastic is the ideal weath-resistant Heavy duty metal step stakes ensure the sign stays upright in the grass. The 4mm or 6mm plastic features a semi-gloss surface that protects your design. Custom real estate yard signs are an important direct marketing tool that generates leads. If you’re designing a For Sale Yard Sign, make sure you’re including your contact information, like your phone number and website. If you’re ordering Open House Yard Signs, include the event date and time.
Most Popular Yard Sign Sizes:
Unique Real Estate Yard Signs:
Browse GotPrint’s free templates for real estate Yard Signs.
A Frame Real Estate Signs
A portable sign, such as a custom sandwich board, is a useful tool. One approach is to create an A Frame Sign that’s advertising your agency. It can decorate your realty office, but you can bring it with you to open houses, house tours, and any other marketing event. You can use just one side or create a double-sided design. Real estate A-frame signs can be placed on the sidewalk outside a property for sale or near the entryway. A Frame Open House Signs, for example, let prospective clients know that they’ve arrived at the right place. The sturdy Signicade® A Frames are made with long-lasting plastic is weather resistant.
- Available in white or black
- 45″H x 25″W
- Design printed on 3 mil Adhesive Vinyl that sticks to the plastic surface
- Available in white or black
- 46.375″H x 27″W
- Design printed on 4mm corrugated plastic that is inserted into the sign
Browse GotPrint’s free templates for real estate A Frames.
Real Estate Retractable Banners
When you’re setting up an open house, you don’t just need to advertise the property. You want to take this as an opportunity to promote your real estate agency. Custom retractable banners let you decorate the inside of a listed property. You can print a design specific to the location, or you can share general information about your agency. The high-quality vinyl material beautifully showcases both image and text. Plus, these custom banners are easy to put together and deconstruct. Every Retractable Banner order from GotPrint comes with a carrying case.
There are two options for custom roll-up banners: full size and table top. Large pull-up banners come in four sizes and can grab people’s attention with a life-size sign. Custom tabletop retractable banners, which are smaller, pair well with displays on a table. This is a perfect place for a call to action: joining your mailing list, how to apply to purchase a property, and following you on social. Set it up next to business cards, flyers, info packets, and brochures.
Popular Retractable Banner Sizes
Corrugated Plastic Real Estate Signs
For a dependable, long-lasting plastic sign, real estate corrugated signs are your best option. The thick plastic material, which is available in 4mm, 6mm, or 10mm thickness, is a great surface for custom outdoor signs. The semi-gloss surface pairs with UV ink for a bright, eye-catching sign that doesn’t fade with exposure to weather. Add drilled holes to the sign to make it easy to hang from a post.
Popular Corrugated Plastic Signs
Aluminum Real Estate Signs
Hang custom aluminum signs at your listed properties. The durable metal signs are ideal outdoor signs that you can display directly on the building. The brushed aluminum surface has a polished finish that sets your agency above the rest. Investing in these sleek custom metal signs shows your clients that your agency is high-end and professional.
Popular Aluminum Sign Sizes
Browse GotPrint’s free templates for aluminum real estate signs.
Real Estate Car Magnets
Signs don’t have to be stuck in one spot. Realtor car magnets are a great way to promote your agency or brokerage. Custom car magnets stick to your vehicle without damaging the paint. Add your agency name and phone number to the design so people can quickly contact you. This small yet impactful magnetic sign is what makes real estate car advertising so successful. While you’re traveling between listings and parked at the office, your car can serve as a mobile advertisement. The 30 mil High Energy Magnet has a white vinyl surface with a matte finish. The durable material makes the perfect car door magnet, since it is weather-resistant and long-lasting. GotPrint offers custom car magnets in a variety of shapes and sizes.
Popular Car Maget Sizes and Shapes
What to Put on Real Estate Signs
Put your name, contact information (phone number and/or email), agency name, website, and social media handle on real estate signs. These basic details ensure people know exactly where to go when buying or selling a house. Otherwise, the information you include will depend on the purpose of your sign. A For Rent sign might include how many bedrooms a unit offers and the monthly price. A For Sale sign will include other amenities, like the number of bedrooms or the square feet. You can even include a QR code for people to scan to schedule a tour. Open House signs can include the event date and time. For any sign, there should be a call to action: call now, scan for a virtual tour, tour today, etc. You can include photos of the property or a professional realtor portrait.
Other Real Estate Marketing Essentials
All your real estate marketing materials should feature the same design style. Start with real estate business cards, which help potential buyers and sellers contact you. Pair it with door hangers and mailers to promote your services around the neighborhood. For event marketing, you can order prints specific to the property. Print property flyers, custom brochures about the buying process, and real estate folders to hold info packets.