QR Codes: Part II

In the previous blog post, we discussed the relevance and benefits of QR Codes. In this blog post, we’ll delve into how you can make QR Codes work for you.

Gary Gogis business cards featuring a QR Code on backside
Gary Gogis’ special-shaped cards, featuring a QR Code on the backside

Make QR Codes Work For You

First, ask yourself where you want to direct your customers and what it is you are trying to achieve. If you’re trying to boost sales with a promotion, it’s a good idea to direct customers to a promotional code on your website. If you’re simply just trying to get your name out, you can create a QR Code that uploads your contact information into their phone, or sends you an SMS, or even calls your number.
Alternatively, you may display a QR Code on your product labels so your customers can retrieve further information about your product, with a simple scan.

Gary Gogis’ QR Code (above) will take users straight to a mobile-friendly page on his website, which lists his contact info, so that users can click to call him or send him an email. “I use it to show people an example of how to use a QR code and to make sure that there is a mobile friendly site on the other end – otherwise you will create frustration for your users.”

What’s also great about QR Codes is you can make one for free on various different websites. Try QRStuffto create your own, customized QR Code.

Don’t Forget…

Just be sure to keep a few things in mind – the webpage you direct your customers to should be mobile-friendly, make sure to provide the full country code and area codes for all telephone numbers, and check to ensure your QR Code is scannable.
Also, remember that creating a QR Code that links to a webpage, and displaying this QR Code on a webpage, may not be very beneficial, considering a simple hyperlink would be just as useful. And lastly, it’s a good idea to mention what your customers will be direct to, just in case they have some hesitation.
Additionally, you may choose to invest in a 2D barcode tracking tool to get an idea of how your QR Codes are working for you.

It seems that the QR Code has officially made its way out of the “passing trend” category, and into the “here to stay and soon become a marketing necessity” category, but one can never tell for sure. Either way, we think it’s an effortless way to gain leads and keep in contact with those you meet!

Nareh S.

With over 10 years of experience in content marketing and writing, Nareh enjoys creating content for blogs, websites, advertisements - just about anything you can think of. A self-proclaimed wordsmith, Nareh enjoys compelling, witty taglines and phrases. When not writing, Nareh enjoys traveling and eating a ridiculous amount of avocados.

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