The holiday season is generally when we think of sending out those thank you cards, gifts and promotions. From Thanksgiving to Christmas and the holiday season in December with all of its various festivities, thanking your customers is crucial in ensuring you stay top of mind.
There’s strict competition out there and customers are likely to go to your competitor if they feel they are not getting much value from their loyalty. It is said that an act of kindness can create a whole cycle of kind acts. Well, it can even lead to customer loyalty to your brand!
We gathered some creative ideas from our customers, as well as some tips of our own, on how you can show your appreciation, and switch things up a bit, and delightfully surprise them with a special thank you.
-Patrick Connell: Providing top-notch customer service is always the best way to thank your customers and show them appreciation. On top of that, reminding them that they’re on your mind is important and this is easily done by wishing them a Happy Birthday each year with some type of coupon on a product or service you offer via a marketing piece; or in my case, the yearly anniversary of the day they moved into their new home.
-Fifty Shades of Pink – Breast Cancer Awareness: Sending them Starbucks mochas at 9am on a Monday morning.
-House of Hades Boutique: I like to add little “presents” in some of the packages I send out – candy, little pieces of fun jewelry, seasonal treats and thank you notes!
-Mike & Sandi Nelson Real Estate: We order postcards from GotPrint and send them out to our client database as part of our give-a-way campaigns once a month! Our customers have won gift cards, gotten free pies for Thanksgiving, and one lucky customer even won an iPad mini last holiday season.
-Judith Montan: Thank you notes with a coupon code for the next purchase plus a small gift for free.
But thanking your customers doesn’t always necessarily entail sending a free gift. After all, times can be tough for some businesses, but it doesn’t mean you shouldn’t show your gratitude. How about sending them thank you greeting cards (we have them in almost any size!) to celebrate the season and thank them for their loyalty?