Custom signage is a popular promotional tool for the holiday season – and one you really shouldn’t go without if you’re a brick-and-mortar business. Due to their large size, signs are simply one of the best ways to grab attention from passers-by, especially at this time of year when there’s heavy foot and vehicle traffic. (Just remember how busy your local shopping plazas get in December, and you’ll see what we mean!).
This is also right about the time when customers will start to get inundated (if they haven’t already) with promotional postcard mailers, emails, catalogs and correspondence. With a large banner or window cling, you can attract their attention when they’re out and about and NOT checking all of that mail, ensuring your message will get seen and noticed.
Consider a new product launch, a holiday sale, or in-store promotion. An inviting sign is the perfect way to invite your customers in for a holiday event where you can showcase new items or provide them with a free gift with purchase, which will likely bring in new customers as well.
But you don’t really have to be a small shop to invest in displays. Why not design beautiful large format posters or banners for your company events and parties and welcome guests with an inviting message? There are so many reasons to celebrate this season, and all the more reason to get creative and explore all of your promotional options.