The sun is shining, and the beach is busy, which means one thing—it’s time to revamp your marketing strategy for summer. Vivid colors, bold designs, and enticing deals help your branding match summer’s laidback and lively vibes. Summertime imagery, like the sun, a pool, or green grass, makes your brand feel current and trendy. Leaning into the new season can help you promote limited-time sales, new seasonal launches, and your services. It’s also the perfect time to invest in high-quality outdoor signage for events and physical storefronts, as they generate more foot traffic as tourists explore your town or locals go out to enjoy the weather.
Get started on your summer marketing strategy ideas with these customizable print products.
Paper Goods
If you have a new seasonal collection or just want to change up your marketing campaign, summer is a great time to invest in new print marketing materials. Design custom flyers to pass out on warm days or display at local establishments. A flyer is a simple yet effective promotional tool that is easy to customize to match new launches and seasonal trends. You can also create new custom posters for your store, restaurant, or office space. New designs on marketing posters give the space a fresh feel. Designing a poster to hang around town will also generate brand awareness. Retail posters can help promote your new products to customers.
If you have a new launch, whether it’s clothes, menu specials, or products, you want customers to know all about your new offerings. Create a catalog to showcase your new trendy, seasonal products. A retail catalog is a great medium to gather all your summer-themed photoshoots. Ideally, you should have a coordinated theme across your new marketing products, from the custom catalogs to the flyers, so people can visually connect the materials to your brand. This can be in color, like bright blues or sunny yellows, or in visuals, like busy parks or clear pools.
Outside Signs
With great weather and clear skies, summer is the ideal time to host events outside. You can plan outdoor networking opportunities or promotional parties. Marketing at local events like county fairs, community picnics, and street fairs can help spread the word about your company to a local audience. Not only does this help foster community with your customers and clients, but it also spreads brand awareness to other people. High-quality vinyl banners with your custom design can help you display your company name, slogan, and message. Hanging a custom banner at an event booth or tent makes it hard for people to miss where you are set up. Custom acrylic boards can also provide high-end signage for short-term outdoor use.
If you don’t have events planned, you can still use sturdy signs to promote your company. Set up a custom a-frame sign outside your storefront to promote menu items, seasonal specials, new products, and promotions. With a sandwich board, you have plenty of space for your new summer visuals, and you can swap out the design on your a-frame signs when the seasons change.
Custom Apparel
Short-sleeved shirts are classic summer attire—a lightweight cotton shirt with ultra-soft material keeps people cool on hot days. You can give your employees custom t-shirts to wear on a casual workday or upgrade their uniform with a new design. A cute custom hat with a logo or company name is another great branded apparel option, so employees can rep the company while they’re running errands on the weekend.
Alternatively, you can sell your branded t-shirts and hats as custom merch. This lets your fans promote your business for you. Set up a pop-up event to make the merch feel limited edition, sell it in your storefront, or sell it online. Your deluxe summer merch line will upgrade their summer wardrobe.
Summer styles, from clothing to marketing material, let you keep things casual yet professional. Make sure to order a Free Sample Kit to check out our different paper stocks and products. GotPrint also offers free templates for flyers, posters, and other print products like postcards, so you don’t have to worry about designing a new aesthetic for your summer prints and business marketing.