Flyer Marketing (for Advertisements and Events)

Flyers are a fantastic way to promote upcoming events or advertise your business. Whether you are promoting a brand, concert, political candidate, place of business, or special event, you can always count on a flyer being a popular and effective choice.

You should, however always keep in mind that your flyers will be seen by a wide variety of people, so it is worth putting thought and effort into the design and content of your marketing materials. Thankfully, GotPrint’s design team has put together a handful of good advice and spectacular options to take care of your marketing needs.

What Is the Best Way to Make a Flyer?

You can make flyers from scratch on most design platforms, such as Photoshop or Canva. You also can utilize GotPrint’s online design tool (all you have to do is go to our Flyer page and select “Design Online”), which we created for people and businesses who do not have graphic design experience. We provide hundreds of free advertisement and event flyer templates, which you can easily alter or create from scratch. If you would rather entrust the design aspect to a professional, we also have an Online Design Team at your disposal whenever you need.

What Size Flyers Should I Print?

The most common flyer sizes for marketing and events are 5 x 6 inches and 8.5 x 11 inches. These options offer plenty of room for fun designs and informative content, but they are by no means the only options (or even the best) for the job. That’s why GotPrint offers a wide range of flyer sizes to accommodate your design requirements, including 9 new flyer sizes that we recently added!

These sizes include:

So What Makes a Successful Flyer?

When it comes to the design and content of your flyer, you want to make sure that you have included all of the necessary information and understand what will work for your industry and what won’t attract customers or eventgoers. Eye-catching layouts and a clear call-to-action (CTA) are going to be your best friends, and it’s worth going through just what that means (and more importantly) what that is going to look like.

1. Clear Messaging

This may seem like a simple step, but it is incredibly important: make sure you choose a font that is going to be easy for people to read. You don’t know if your flyer is going to be viewed by someone holding the ad directing in front of them, running by a window in a hurry, or at an odd angle. That’s why taking the extra time to make sure the writing on your flyer is legible is a vital part of the marketing process. Avoid fonts that have intricate styles, many modern fonts often are simple and eye-catching without sacrificing too much style or readability.

2. Clean Designs

When discussing the design of your flyer, minimalism is going to be your best practice. This doesn’t mean every advertisement you design needs to be plain and simple, just that it should highlight the text rather than compete with it. This sort of aesthetic is great at setting your ad copy up for success, rather than overpowering it and taking away from your brand.

3. Important Information

If you put too much text on a flyer, you risk boring or overwhelming the person who receives it. Make sure you are only providing the essential information about your event, product, or offer. If you’re worried you left out something important, just think through the basics. Who are you, what are you selling or providing, when can customers get their hands on your product or service, where can they find it, why do they want it, and how is it going to improve their lives?

4. Call-to-Action (CTA)

A call-to-action, or CTA, refers to the prompt on a flyer, advertisement, email, or webpage that requests an instant response from the customer or client interacting with it. CTA’s are an important part of getting your audience to invest in your marketing and take the next step. When designing your flyer, be sure to include a call to action like “Get Started Online,” “Sign-Up Today,” “Read More Here,” “Explore,” “Learn More,” “Shop Now,” etc. Depending on your industry, this can also be a good time to get a bit more creative and call out the specific qualities of your brand or business.

5. QR Code

A quick response code (or QR code) is a printed barcode that can be scanned with a digital device. They are used to store information as a series of pixels in a square-shaped grid, which can then be accessed by most smartphones with a simple use of their camera feature. QR codes are essential for including information that would not fit on the flyer and moving your audience to the next step of the marketing process. Using QR codes is a great way to make it easier for customers to find your website or access a promotion without having to search for your company using a browser.

What Should I Use Flyers For?

So, now that you understand the design aspects required for an effective flyer, it’s time to start working on your next fantastic ad! If you’re not sure what you want to create a flyer for, you’re still in luck. GotPrint has spent years creating, printing, and selling flyers to generate brand awareness, announce discounts, promote events, and sell products. Here are a couple of our favorite strategies:

1. Promote a New Business or Product

Highlight your new product or grand opening with a flyer that promotes it to your specific audience. Make sure the design draws the customer in and explains the new service or product comprehensively. Putting the focus on a particular product or service allows potential customers to engage with your business, brand, and services.

2. Offer a Special Discount

If you want to promote your services on a flyer, including a special discount (l i k e t h i s o n e ) for those who use the information on your flyer is a great way to incentivize investment and interaction from your customers. This can help generate new leads for your business and gauge how much of an impact your flyers are having as well. Flyer promotions and discounts are ideal for businesses that provide services, such as vehicle washes, auto shops, gardening, spas, salons, and more.

3. Spread the Word About an Event

Flyers are an incredibly effective tool for publicizing various events, including schools, music shows, clubs, theatres, and local community events. This is because they are an effective and affordable way to make event information easily seen and accessible. These types of marketing materials are frequently distributed to other local companies for display on bulletin boards, window displays, or in a stack at the front of their store.

If you are interested in using flyers to spread your reach and build your brand, request a free print sample kit from GotPrint. Experience the look and feel of our most popular products and paper stocks!