Customized printed stickers are a classic marketing tool for a reason. With affordable bulk sticker printing, easy distribution, and durable adhesive application, stickers are effective advertisements that last a long time. Brand swag, like stickers, is incredibly popular with young consumers, as it lets fans signify to others that they share a common interest. Here’s how to make stickers that people will want to stick all over the place.
What Will You Use Stickers For?
As a highly versatile print product, you have a variety of options for how to use custom stickers for business. Distributing stickers as giveaways is a common and effective advertising strategy. Hand them out at trade shows and conventions or stick them in packages as a free gift with purchase. If the design on your logo sticker is cute enough, customers will want to display it somewhere—which gives your brand free advertising. You can even sell stickers that incorporate your branded imagery. Coffee shops, bookstores, and breweries often sell custom printed stickers in their storefronts so regulars can rep their favorite spot. For local shops, buying a sticker is an inexpensive way for people in the community to show their support. And people are always on the lookout for custom laptop stickers and custom water bottle stickers to add personality to their items, so there’s an extensive market for cute options.
Stickers can be practical as well. Seal packages and envelopes with branded stickers to add some personality to your packaging. Custom thank you stickers, for example, are a cute way to secure gift wrapping inside the box or mailer. And custom label stickers are an easy way to jazz up your products with cute packaging.
Brainstorm Your Design
It’s easy to make custom stickers when you follow these simple guidelines. First, keep the limited size in mind. Most stickers are fairly small, so your design shouldn’t be super intricate. Your sticker design should be eye-catching and attention-grabbing. A simple layout with bright colors is the most effective design strategy. If your sticker has text, make sure it’s clear and easy to read. Thick, bold typography stands out and looks distinct. Stick to a theme, whether it’s a color palette or fun phrase. It should match your pre-existing branding so people can connect the sticker to your company. This could be your company logo or slogan, since custom logo stickers are quite popular. The classic red Supreme sticker, for example, turns the company logo into a trendy accessory. But you can also find a unique way to incorporate it into your sticker. Other companies like Glossier offer location-specific stickers at their stores, and the beauty brand recently launched a Passport Book so fans can collect their exclusive custom business stickers. Something as simple as a sticker is clearly an easy way to establish your brand identity.
Choose a Shape
With your design in mind, you need the right sticker shape to show it off. At GotPrint, you can choose between a variety of sticker shapes. Rectangle, square, and circle are the most popular, though you can get playful with leaf or oval-shaped stickers as well. Add rounded corners to your rectangle or square stickers for a smooth, high-end appearance.
Choose a Finish
There are two standard sticker finishes: glossy and uncoated. Glossy stickers are printed with a High Gloss UV coating, which provides an extra layer of protection while making the colors pop. It has a professional-looking, shiny finish. Uncoated stickers, on the other hand, have a smooth matte surface you can write on. With GotPrint, both sticker materials are printed on 60 lb. sticker paper with an adhesive crack and peel backing for easy application. The high-quality adhesive will make sure your branded stickers last for a long time.
Upload Your Design
With your design customized, it’s time to order stickers online. Upload your design with GotPrint’s sticker maker to get started. Make sure your high-quality image is in 350 DPI (dots per inch) and in CMYK color mode. Use our sticker templates as a guide to follow the bleed lines and ensure your design prints as you envisioned it. With GotPrint, you can order as few as 100 stickers and as many as 50,000. Bulk printing stickers is a great way to invest in a cost-effective marketing tool.
If you still need design help, browse our customizable free sticker templates to find a design that fits your brand. GotPrint offers branded package labels, thank you stickers, and more in a variety of shapes and sizes. Order custom stickers online with GotPrint for high-quality materials, uniform prints, and vibrant colors. You can also order a Free Sample Kit to feel our sticker materials and our other premium print products before you place your order.