Folders are a classic organizational tool. If you have papers for clients to sign or want to store all your marketing prints in one place, then a customized folder lets you get everything in order. Any type of brand or company, from traditional corporations to trendy startups, can use branded folders as part of their basic marketing materials. Use a custom presentation folder for internal meetings, pitch meetings, or even recruiting. If you need a networking tool, then personalized folders are great trade show press kits. Whether you’re meeting with clients, customers, investors, or colleagues, a company folder allows you to establish your brand identity with a functional and stylish marketing tool.
Choose a Folder Size
The standard folder size is 9” x 12”. This size matches the standard letterhead size, so any basic piece of paper will fit inside your 9×12 folder. This size is great for teachers and students in classrooms, since it can keep homework and assignments in one convenient location. If you’re printing papers for people to read during a meeting or conference, then a 9”x12” folder lets you arrange them in order.
Another popular size is 6” x 9”, which fits smaller papers and promotional items. Choose a 6×9 folder with 3” pockets or 4” pockets, depending on how elaborate your folder pocket design is. It is also available as a 6×9 sample kit, which has one pocket for you to store product samples or other paper products. If you want a small folder size to pass out at networking events, then you should order a 4×6 folder. For a large folder or a legal size folder, select a 9×14.5 folder to fit important legal documents.
Choose a Folder Material
There are several folder paper stock options available, but you want to keep longevity in mind. For a long-lasting, durable folder, a 14 pt. or 16 pt. paper stock works best. These thick paper stocks ensure your personalized presentation folders with pockets can hold a lot of material. GotPrint offers 14 pt. Gloss Cover and 14 pt. Uncoated Cover paper for custom presentation folders, as well as 16 pt. Premium Matte Cover papers. A High Gloss UV Coating on our 14 pt. glossy folder makes your colors stand out and protects the paper. Similarly, our 16 pt. matte folder has a matte aqueous coating for a finish that is both sophisticated and protective. Both options help make your pocket folders more durable, so they can withstand repeated use.
Design a Folder
Once you’ve selected your size and cardstock, you can start designing a folder. Folder printing can increase brand awareness; simply putting your company logo and highlighting your brand colors can improve brand recognition. Add your logo, slogan, and any other brand imagery you think effectively communicates your brand. This can include photos, graphics, or illustrations related to your industry. You can also print your company name, location, and contract details directly on your presentation folders. A real estate folder can have images of the realtor or properties. A corporate folder design can incorporate abstract designs or images related to your field. A business folder can incorporate your physical location or employees. For any industry, your professional folder design should look high-end.
Add Pocket Slits
To maximize your folder usage, you can print a folder with a business card slot. The slits inside the pockets fit the standard business card size, and you can add it to just one or both folder pockets. This additional element provides recipients with a smaller printed paper with your company contact information.
How to Print Presentation Folders
Download our design templates to make sure your layout will print correctly. Though GotPrint sends your folders assembled and folded, we print them as a flat sheet of paper. This means that all text and graphics on the pockets are upside down in your design file. When the folders are assembled, the pockets are folded up inside the final product. Any text should be 10 pt. or larger so it can be easily read. The file should be in CMYK color mode and 350 DPI to ensure the colors print accurately and clearly. Once your file is ready, GotPrint’s presentation folders printing will produce sturdy folders that you’ll be proud to pass out.
What to Put Inside Promotional Folders
You can fill your custom folders with any somewhat flat product you think will help promote your company. With GotPrint, you can print custom letterhead to handwrite or print an introduction letter. Print postcards or club flyers, which are more compact than traditional flyers, to put inside the folder. Other custom prints to include are brochures, price lists, stickers, testimonials, and bookmarks. Order a Free Sample Kit from GotPrint to test paper stocks, products, and sizes—and round out your marketing toolbox.