2016 is officially here, but before we get too ahead of ourselves, we’d like to take a moment to think of all the exciting and eventful things 2015 offered. To recap the eventful year, we started out the year working hard on our new website, getting it ready for our launch. A lot of planning, testing and bug-fixing is required before a new website can be ready for production, which is why our entire company was involved in the whole process, from the customer service team, all the way to our management teams and technical teams.
With the help of our design and marketing managers, we planned and held an educational seminar in April, on how to create an effective marketing mail piece. A lot of work goes into a marketing or mailing campaign, and it’s our goal to provide as much help and valuable resources as we can, to ensure you’re fully confident in executing your promotional campaigns. We’re happy to say that many of our customers made it out to the event and found the seminar very helpful.
By September, the Kentucky facility expansion project was already in full swing. The 32,000 square foot expansion will enable us to increase the workforce over the next three years by more than 30 percent and increase our production capacity by one-third, which means new jobs, and space for new Heidelberg presses and other equipment. This project will take several months to complete, but we’re excited for all the improvements and changes it will bring! Learn more about it here.
We celebrated our 2nd year anniversary in India in early October. We can’t believe it’s already been two years, but we’re thankful to the great team we have overseas. We couldn’t do it without you.
Q4 was all about launching our new website and new product, Trifecta Black. In November, we announced the addition of our thickest, triple-layered paper stock (35 point thickness!) and orders were already coming in as soon as we announced it. We’ve already received great feedback on our new and improved website, but work is never complete. It’s our goal to continue to improve and make our website even more user-friendly, so we’re continuing to work like busy bees to make all necessary improvements to ensure it’s as good as it can be.
And what are we up to now? Aside from recuperating from the holidays and getting started on those New Years resolutions, we’re working on new products and new paper to launch early this year, including a new Trifecta stock which will be announced soon.
May 2016 be a prosperous, joyous and successful year for all of us!
