Reward regulars and encourage repeat business with custom loyalty cards. This simple marketing tool, also known as punch cards, lets customers earn points for a discount or free item. Cashiers or service providers just mark off the card each time a customer makes a purchase. At 2” x 3.5” (the size of a standard business card), a loyalty card easily fits inside a wallet, so people can pull them out when they go to pay.
When you make a loyalty card, the layout needs to match your brand identity. A minimalist coffee shop with a black and white aesthetic, for example, probably shouldn’t use a neon patterned card. You also need to be clear about what prize customers will receive when they hit their goal. Maybe it’s a free drink, like a coffee or a smoothie, or a free snack, like a pastry or an appetizer. You can also offer free services or a coupon, like 10% off their next purchase. Add your business details, social media handles, logo, and store hours so people remember what business the stamp card is for.
You should also determine how you will be marking each service. If you’re planning to use a hole punch to mark the loyalty punch cards, make sure you use a paper stock you can easily punch through, like a 14 pt. gloss paper. Using a rubber stamp or marker will require a paper you can write on, like the 14 pt. uncoated.
Get started with GotPrint’s loyalty card maker. Browse these free loyalty card templates to find one that best matches your business needs.
This smoothie shop loyalty card is colorful and eye-catching, with a red, yellow, or gray color palette. The cartoon strawberry on the front splashes in juice and pairs well with the bold text. The back has a cartoon smoothie with squares to punch until someone earns a free drink. There is space for your contact information, so customers will remember where your smoothie or juice shop is.
Use this swirling abstract design for a modern and eye-catching business loyalty card. Choose between blue, black, yellow, and purple color palettes for a design that matches your business. The back has blank spaces along the top and info spaces underneath the stamps. Use this punch card template for retail or service-based companies to offer discounts or freebies.
If you want a simple punch card design, this minimalist design is right for you. The white background features a color streak in green, blue, gray, or pink behind your business name. The sophisticated cursive text makes your business details pop. On the back, the stamp circles mimic a watercolor design.
Let caffeine lovers earn a free coffee with this coffee loyalty card. With green, black, and brown color palette options, this design features a coffee bean pattern. In the middle, there is a white circle surrounding a larger coffee bean and your coffee shop name. The back has nine blank spaces and a coffee mug to indicate that someone has reached their free drink.
This cafe loyalty card for coffee shops has a simple leaf pattern in the background and a thick strip in the middle for your company name. The design comes in green, black, gray, and orange. There are two mugs at the top. The back has the same leaf design and circles to stamp, with a coffee mug that says “free drink” as the last punch.
This salon loyalty card lets clients earn a free hand massage, pedicure, or any other spa treatment. Bold, blocky text pairs with cursive script, so your salon name will stand out against the sparkly background. The white background on the other side features colorful circles for punches and a nail polish bottle.
Sandwich shops, diners, and cafes should use this restaurant loyalty card. The front features cartoon sandwiches on a swirly, two-toned background of red, orange, black, or green. The back has tiny sandwiches on all the stamp areas.
Put your business details on this custom loyalty card template, which has a sandwich photo on the front next to angular, colorful patterns and text areas. The back has no text; there is just space for a photo and the punch areas. This free template can be used for other businesses as well. Just switch the sandwich image with your own custom photo.
Fostering customer loyalty is the best way to keep business booming, and the easiest way to do that is to offer them rewards for their patronage. Setting up a rewards program with customer loyalty cards is an easy marketing strategy.
Once you’ve designed your loyalty cards, you can display them at the counter next to the register. Train cashiers to ask if customers have one and to recommend them to those who don’t.